Bon Apptit unveils its first cover shot on an iPhone

Bon Apptit unveils its first cover shot on an iPhone

We know smartphone cameras have becomegood enough for casual photographers, but what about the pros?

Well, magazines like Billboard and Cond Nast Traveler have recently published covers that were photographed onaniPhone, and now Bon Apptit is joining their ranks.

This is basically the final stepin bringing smartphone photography into the Cond Nast-owned food magazine. After all, the photosfrom last years Culture issue were shot by iPhones except for the cover.

CreativeDirector Alex Grossman said it made sense to finally put an iPhone pic out front with the May travel issue, particularly given the connectionbetween photography and travel. The cover was shot on an iPhone 7 Plus, in the Tlacolula Market of Oaxaca, Mexico, and it combines people and food, with a woman showing off a strawberry Paleta.

(Also worth noting: Apple is a Bon Apptit advertiser. In fact, an ad on theback coverwill highlightthe fact that the cover photo was taken onan iPhone.)

In Grossmans view, the iPhone 7 works really well picking up people and places. Thats thanks to technical capabilities like the new Portrait mode, but also dueto the fact that when you photograph someone with a smartphone, they dont get nervous or upset, since its something that already happens to everyone 15 times a day.

The cover was shot by photographers Peden + Munk, a.k.a. the husband-and-wife team ofTaylor Peden and Jen Munkvold.Like Grossman, Pedenpraised the iPhones portability and the comfortability not having some humongous lens in your face it allowed them to work with a tiny crew, so it felt like a throwback to the early days of their career.

It didnt feel likea big magazine cover shoot where there were a bunch of assistants and lightreflectors, Pedensaid. It felt very comfortableand natural.

Similarly, they said the VSCO appallowed them to edit photos while at their favorite bar or brunch spot, rather than having to dragout their laptop.

Peden and Munkvoldmade multiple trips to Oaxaca earlier this year.Munkvoldrecalled scouting locations on the first visit and creating a mood board of photos to show to Grossman and since those photoswere all taken on an iPhone, they were also geotagged, making it easy to find eachspot again.

Moving forward, Grossmansaid theiPhone can just become another part of Bon Apptits toolbox. Sure, its not at the point where the photos arecompletelycomparable to a $25,000 DSLR, particularly in print butif you shoot in the right conditions, 99.9 percent of people out there might not know the difference.

We always have to be pushing and evolving our aesthetic anyway, Grossman said. It doesnt really matter whether its aphone or an illustrationor cool type design, were always finding new ways, whatever they may be, to push our aesthetic.

Munkvold added that while somepro photographers might bethreatened by the way the iPhone puts a powerful camera in everyones hands, We see it more as: Anything that will elevate the game is welcome.

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