Samsung Galaxy S8 and S8+ unveiled with ‘infinity display’
Brand hopes to win back consumer trust after Note 7 debacle with new phone thats almost completely bezel-free and includes its new virtual assistant
Samsung has unveiled the Galaxy S8 and S8+, the companys first flagship phones since the Note 7 debacle in 2016 threatened to sink its brand in the eyes of the public.
The new phones most eye-catching feature is an almost completely bezel-free display, running the full width of the device, even curving around the edge (akin to the screen on Samsungs Galaxy S7 Edge), and shrinking the chin and forehead of the front screen to tiny slivers. Samsungs calls this the infinity display, and even the home button has been removed, replaced with a pressure-sensitive section at the bottom of the screen.
Launching on 28 April (though pre-order customers will receive theirs a week early), the Galaxy S8 will retail at 689 and the S8+ at 779. Those prices are 10 and 40 cheaper than the respective iPhone models Samsung is competing with, but leave the S8 120 more than the S7 and the S8+ 140 more expensive than the S7 Edge. Two colours will hit Britain, Midnight Black and Orchid Grey, and Samsung is still decided whether to launch a third colour, Arctic Silver.
That allows the two devices, with screens of 5.8in and 6.2in respectively, to occupy the body of a phone with a much smaller display. The Galaxy S8, for instance, has dimensions of 148.9 x 68.1 x 8mm, roughly a centimetre shorter and narrower (though 0.7mm thicker) than an iPhone 7 Plus, despite having a screen 0.3in larger.