Apple Forecast Falls Short After iPhone Sales Miss Estimates

Apple Forecast Falls Short After iPhone Sales Miss Estimates

Apple Inc. forecast lower-than-expected revenue for the current quarter and reported iPhone sales from the crucial holiday period that missed analysts’ forecasts, suggesting waning demand for its most-important product. The Cupertino, California-based company said revenue in the three months ending in March will be $60 billion to $62 billion. Analysts were looking for $65.9 billion […]

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Apple Shares Climb in Late Trading on iPhone X Optimism

Apple Shares Climb in Late Trading on iPhone X Optimism

Apple Inc. quelled investor concern with results showing solid demand for its flagship iPhone X and a pledge to put its cash hoard to work in buybacks, dividends and acquisitions. The shares rose about 3 percent in extended trading. The average selling price for the iPhone, Apple’s most important gadget, was $796 in the crucial […]

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The WIRED Guide to the iPhone

The WIRED Guide to the iPhone

It's not just the best-selling gadget ever created: It's probably the most influential one too. Since Steve Jobs announced the iPhone in 2007, Apple has sold more than 1.2 billion of them, creating giant businesses for app developers and accessory makers, and reimagining the way we live. Millions of people use an iPhone as their […]

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Here’s why Apple reportedly slashed production of the iPhone X

Here’s why Apple reportedly slashed production of the iPhone X

Image: Mashable/lili sams Stagnant iPhone X sales have prompted Apple to dramatically slice production of the tech giant’s latest and most advanced handset, according to a report from the Japanese financial newspaper The Nikkei Asian Review.  Apple initially planned to produce 40 million of these handsets at its Chinese factories between January and March 2018, […]

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